The Premise. People love to decorate their homes. Many choose artwork to pepper their walls with in order to give a room some depth and personality. The only problem is that people are limited to art that they can purchase and transport home easily. The internet offers millions of digital artwork, but these can be difficult to gain access to on an everyday basis.
The Product. FRAMED is a digital frame that allows the person to purchase and display a myriad of digital artwork. The frame comes in 24” and 40” sizes, several finishes and is compatible with many different file formats. Its image can be animated, stagnant or even interactive. FRAMED works with a free iPhone and Android app so that the image can be controlled remotely. The screen is HD and features a 180° viewing angle.
The Pitch. FRAMED’s campaign video shows the creators talking about the benefits of sharing and buying artwork from around the globe. Artists can sell or give away their work using the FRAMED network. Using one of these frames means that the stream of artwork in your home can change constantly. The rest of the campaign goes through the tech specs of the frame and shows just a few examples of the vast selection of images that the frame can display. This Japanese product hopes to raise $75,000 in a month-long Kickstarter campaign.
The Perks. Several early-bird special allows backers to purchase the product for an earlier delivery date of March 2015 at $399 and $449 for the 24” frame. The regularly-priced 24” FRAMED costs $499 for delivery in February 2015. The 40” comes in at a regular price of $1,500 and includes three pieces of artwork. Higher tiers offer multi-packs, custom colors and include free artwork. Reward tiers go all the way up to $10,000.
The Potential. In an ever-evolving digital world, it’s refreshing to come across a product that values the potential of digital with the practicalities of a physical object. FRAMED introduces a way to bring art from around the world home in the easiest way. We’ve seen a similar product recently in Electric Objects, a digital frame that displays artwork controlled by a smartphone app. Electric Objects is meant to completely blend in with physical artwork and its image isn’t animated. FRAMED allows for animated or interactive content, but is clearly digital. Both products are quite interesting and FRAMED is a great way for people to enjoy all the internet has to offer in their everyday lives without being glued to a screen.
Julia Herrick is a freelance writer who recently relocated from Canada to New Hampshire where she works in social media marketing and plays the cello for the Portsmouth Symphony Orchestra.