The Premise. Aaah, vacation time! The car is packed, hotel booked and route preplanned in your favorite mobile. But one question looms as you seek to keep your smartphone’s maps available at a glance. Can’t anyone make a mounting device that’s at least a halfway decent and also provides easy viewing? Ananda Svarupa Das of Bunglejungle has had a very similar thought – only he likely believes that his solution is well beyond halfway decent.
The Product. The Neutron S offers quick attachment or removal and works with nearly any phone or tablet whether in its case or not. Machined from solid aerospace aluminum, bead-blasted and anodized, it complements even top Apple and Android devices. The mounting mechanism consists of shielded permanent neodymium magnets that won’t lose their hold and are hindered by neither burger grease covered fingers, the sweat of sultry summer days, nor frigid winter nights. The magnets offer easy mounting: a metal surface or the supplied 3MVHB tape, which is apparently similar to duct tape in effectiveness — only less bulky and no fun colors for adventurous types. Neutron S itself, however, comes in sleek matte black or attention-grabbing silver.
Its slim attachment disk is about the diameter and depth of a penny and has the really cool Bunglejungle palm tree logo etched on it. The attachment disk goes on the backside of a mobile device or case for easy flaunting and potential prompting from friends and passers-by of, “Hey, what’s that really cool silver disked palm tree thingy stuck on your mobile’s backside, dude?”
The Pitch. The video for the $10,000 campaign was designed with showing and not telling in mind. The upbeat music is cleverly coordinated with the click of various mobile devices attaching to their corresponding mounts. On the few occasions that written phrases clarify a point of importance, the print could be darker so that the words are easier to read. It’s notable that no magnetism passes through the Neutron S to mobile devices, making it safe for all mobile devices. Bunglejungle has had campaigns on Kickstarter before and Ananda Svarupa Das indicates that he and his colleges have learned a great deal from that. They seem to be well suited and organized to follow through with the project.
The Perks. There are eight tiers from which backers may choose. The $15 early bird offers backers a complete product; if it’s exhausted, though, the $20 level will still offer about a $10 discount from the expected retail price. Estimated delivery is April 2014 for most of the levels.
The Potential. Neutron S will be useful to anyone who has a recent metal iPhone and and wants to enjoy the convenience of hands-free availability. Of course, those with plastic phones — and there are many — will either have to stick to adhesive or find some metallic case or plate attracted to magnets. There are other magnetic mounts and holders on the market, but the Neutron S is considerably smaller, convenient and attractive.
Elizabeth Delaney has been a professional freelance writer for over a decade and has enjoyed having her prose published in both the non-fiction and fiction markets. Her background includes business, the medical industry, technology, politics, the publishing industry. the music industry and performance.