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Reason ensures that energy savings come out in the wash

The Premise. The washing machine has seen subtle changes to bring them into the 21st century, but their designs have remained largely the same. One inventor has made the washing machine simpler, more energy efficient, and more compact.

The Product. The Reason washing machine has a slide-out drum, not unlike a trash compactor, and can handle loads of a single garment all the way up to a winter comforter and duvet. The Reason weighs the load of laundry and calculates the appropriate amount of water and detergent, and custom tailors each cycle to only use what is needed to clean garments. The entire device is operated with a single button, and can handle loads up to 12 kilograms.

The Pitch. Based on the feature set and innovation of the Reason, one can’t fault inventor Andrew Reason for being excited about his project. However, with the epic movie-trailer soundtrack and the metaphors to saving enough resources to fill Olympic pools and shut down power plants, the promotional video comes off a little strong. Reason includes a whole array of demo videos however, showing off every aspect of the machine. The Reason needs to raise £40,000 to complete the prototype stage and get the initial production out the door.

The Perks. The Reason washing machine will be sent out in December of this year for those that pledge support of at least £779, complete with detergent and conditioner. A year supply of the detergent and conditioner is available for £150, and those that want to change their laundry routine earlier can get in on the first batch for £4,000, receiving their washer in October.

The Potential. The Reason washing machine is an interesting design that’s a perfect fit in smaller apartments and economy housing because of its small space requirements and the ability to cut back on utility costs. The initial investment price may be a little high for those looking to cut costs, but Reason calculates that within an eight-year time frame, the washer will have paid for itself. While that may seem like a long time to wait to break even, the machine does thankfully come with a ten-year guarantee.

Michael Radon is a full-time writer who resides in New Mexico and is currently working as Editor-in-Chief on an upcoming magazine about retro video games.